Selected work
Client work, owned ventures, and fictional concept brands—each clearly labeled so you can judge the work for what it is.
Why these four
A media and commerce brand. A working farm selling direct. A dirt-work company. A consumer software product. Nothing you learn building one of them prepares you for the next — different buyers, different objections, different reasons someone says no.
That is deliberate. A studio that only ever makes one kind of company look good is a studio with one idea, applied repeatedly until the seams show.
This one is built for the best steakhouse in the city, the law firm two floors above it, and the mechanic working out of his own garage — and for taking each of them from wherever they actually are to wherever they are trying to get. Sometimes that is a first pulse. Sometimes it is a brand that has outgrown its own website. The ladder is the same; the rung is not.
A complete rebrand and owner-controlled website that turns a real Tallassee farm story into a clear, confident path from pasture to reservation.
Owned venture · completed public work
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An owned brand founded in 2022, shaped into an integrated ecosystem where merchandise, editorial, media and commerce reinforce one another.
Owned brand · founded 2022 · ongoing public work
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A custom local-business brand and 25-page web system that turns hands-on work into clear services, service-area relevance and qualified inquiry paths.
Owner-operated venture · completed public work
Read the case studyA live consumer application that makes ingredients, restrictions, ownership, processors and production methods inspectable at the moment of purchase. The assignment was the product and its information architecture, not a marketing website.
Owned product · public beta · product and UX work, not a marketing site
Read the case studyClient work
Other people’s companies, trading, on their own domains and published with their permission. Both score 100/100 on our own readiness check, which is the same check we run on strangers.
Education · Birmingham, Alabama
“We make house calls.”
One-to-one mathematics tuition, elementary foundations through postgraduate qualifying exams. A Swiss medical journal crossed with a mathematics textbook: assessment before teaching, and the clinic metaphor taken literally.
Residential acquisitions · Jefferson & Shelby Counties
“You don’t have to sell to us to get a straight answer.”
A cash home buyer in a category built on urgency. The loudest section on the page is the one telling you when not to sell to them, and the offer arrives itemised so a seller can check the two numbers it rests on.
Concept projects
Businesses we invented so we could design them properly, in categories the client work does not yet cover. Each is a complete published site that says on every page it is a concept, and each scores 100/100 on our own readiness check.
Weddings & private events
“Eight weddings a year.”
Quiet luxury editorial without a single category cliché — no script, no blush, no gold foil. The restraint is the argument.
Visit the site
Medical aesthetics
“Treated by a clinician. Never sold to.”
A clinic whose homepage leads with what it refuses to do. No faces, no before-and-after wall, no prices, no outcome claims.
Visit the siteYour industry deserves more than a guess
You want a branding partner who understands your customers, your language, and the details that matter in your business. That is a fair thing to ask.
If our portfolio does not yet cover your industry and we agree to explore it together, we’ll create one original homepage concept for a fictional business in that field, free of charge. You get to judge our thinking before deciding whether to hire us.
Show us your industryOne concept per new industry. Clearly labeled Concept Work in our portfolio. No obligation to hire us.
The standard
Every system here is live and open to inspect. Where something is still early, the case study says what was built rather than what it is hoped to produce.