Written to be useful before anyone is asked for anything.

How to decide whether a defined focused website launch is the honest next step or an existing business needs a full redesign instead.

A practical checklist for turning a vague website request into a comparable scope statement before asking any provider for a proposal.

How to distinguish a website problem from a brand problem, when each should lead, and when a connected Branded Web engagement is the honest answer.

The five things an existing site can lose in a redesign — URLs, search visibility, analytics, data and live customer operations — what protects each one, and what a redesign is genuinely allowed to replace.

The seven things the middle planning band buys, the five it deliberately does not, and why two proposals at the same number can describe different jobs.

Buyers increasingly hand the shortlisting to an AI. What makes a business legible to one, in four checkable properties — and what happens in the gaps you leave.

Realistic scope bands, the six questions that move the price more than page count, and what to confirm before comparing two proposals.

We read 6,284 small business websites across ten industries and checked what each one publishes for AI agents. Every business is named, the dataset is downloadable, and one column has been publicly withdrawn.

Law, tax, financial advice, insurance and estate agency, checked for what an AI assistant can read about them. Method, distribution, and the firms doing it best.