The situation
What needed to change
Food-label research is fragmented and difficult to evaluate at the moment someone is deciding what to buy.
Consumer product · Information design
OpenLabel
Dense product information turned into a decision surface.
A live consumer software product that makes ingredients, restrictions, ownership, processors and production methods easier to inspect.
Try the live productFOOD FACTS, MINUS THE SPINScan it.
Know what you're buying.
Know what you're buying.
Ingredients, restrictions, ownership, processors and production methods—with evidence you can inspect.
Search a product or enter its barcode →The response
What we built
We organized a complex evidence model into a direct search-and-scan experience, with sourced information structured around the questions shoppers actually ask.
The working system
Capabilities brought together
- 01Product strategy
- 02UX design
- 03Consumer software
- 04Information architecture
- 05Research workflow
- 06AI-assisted development
What can be verified now
Proof without invented outcomes.
- 01
Live searchable product
- 02
Barcode and label-scan flows
- 03
Source-forward information design
- 04
Restaurant research surface
- 05
Production data architecture
Could your business become this recognizable?