The situation
What needed to change
Food-label research is fragmented and difficult to evaluate at the moment someone is deciding what to buy.
Consumer software · Information design
Is That Really Food?
Dense product information turned into a decision surface.
A live consumer application that makes ingredients, restrictions, ownership, processors and production methods inspectable at the moment of purchase. The assignment was the product and its information architecture, not a marketing website.
Try the live app (public beta)FOOD FACTS, MINUS THE SPINScan it.
Know what you're buying.
Know what you're buying.
Ingredients, restrictions, ownership, processors and production methods—with evidence you can inspect.
Search a product or enter its barcode →The response
What we built
We organized a complex evidence model into a direct search-and-scan experience, with sourced information structured around the five questions shoppers actually ask: production method, restrictions elsewhere, declared ingredients, brand ownership and processor. The public marketing site is deliberately minimal and exists to support the app.
The working system
Capabilities brought together
- 01Product strategy
- 02UX design
- 03Consumer software
- 04Information architecture
- 05Research workflow
- 06AI-assisted development
What can be verified now
What the work shows.
- 01
Live searchable product
- 02
Barcode and label-scan flows
- 03
Source-forward information design
- 04
Restaurant research surface
- 05
Production data architecture
Could your business become this recognizable?