Accounting, legal + advisory
Polished to the brightest shine the rules allow.
Accounting and law practices market under professional and ethical restrictions no other industry has to think about, and under a confidentiality duty that closes off most of the usual ways of proving yourself. The work is to build real credibility inside those lines rather than treating them as the reason the website is dull.
The constraints are not the problem. Being marketed by someone who has never read them is the problem.
Before anything else
We should be able to describe your week before we sell you anything.
- 01
You market under rules nobody else has to read
Bar advertising rules and the AICPA code restrict what an accounting or law practice may say about itself: no guarantees of outcome, limits on testimonials and comparative claims, jurisdiction-specific solicitation rules, and a duty not to create an unjustified expectation. A marketer who has never read them will cheerfully write copy that puts you in front of a disciplinary committee.
- 02
You cannot name the work you are proudest of
Confidentiality closes off almost every ordinary credibility technique. The engagements that would most impress a prospect are the ones you can never publish, so you are asked to prove yourself with the evidence you are least able to show.
- 03
Hired on judgment, shopped on price
Both conversations happen, and they happen in that order. A prospect decides you are credible, then goes looking for a reason to pay less. What you publish between those two moments decides which one wins.
- 04
Your year has a shape nobody outside it understands
The compression before a deadline, the dead weeks after, and the client who calls in March about the thing they should have raised in October. Marketing built for an even year does not fit a business that runs on a cliff edge.
Why this matters here
Someone is asking an assistant this about your category right now.
“Find me a CPA who handles multi-state sales tax for online sellers.”
What happens today
That is the shape of question people now bring to an assistant, and a practice-area list cannot answer it. An assistant reading your site finds "Tax" and "Advisory" and has no way to know whether the specific thing being asked about is work you do every week or work you have never taken.
What changes
The specific competencies become stated, sourced facts: who you serve, the situations you handle routinely, what you refer out. Narrow questions are exactly where a published record earns its keep, because a category label answers none of them.
This does not make an assistant recommend you, and nobody can promise that. It makes your own account of the business readable, with a source behind every claim. Check what one can read about you now — free, about eight seconds.
When this is the right assignment
The business problem comes before the package.
Referrals arrive warm and cool on the website
The good clients look nothing like the enquiries
What the system should solve
Specific to the buyer and the business.
- 01Positioning around judgment rather than practice areas
- 02The specific situations you handle routinely, stated plainly
- 03Credentials presented as evidence, not decoration
- 04An enquiry path that qualifies before it books time
- 05Search-ready service and situation pages
- 06A record narrow enough to answer a narrow question
How to check us
Test the claims instead of taking them.
You assess arguments for a living. Assess this one. Everything this firm says about itself is verifiable in about a minute, without talking to anyone.
- 01
Run the readiness check on your own domain
Every line reports the URL and the HTTP status behind it, so you can open the same address and see the same thing. A request that fails comes back as unknown, never as missing — a distinction most tools skip because it makes the score look worse. Run it
- 02
Ask our own agent for a price
It will refuse, tell you why, and hand you the published planning guidance instead. A system that cannot be talked into a number is the same discipline you would want applied to your own practice. Try it
- 03
Read the specification and check it against the work
The scheme is published, and seven live domains implement it. Every claim in the record names the page it came from. Read the spec
You are not allowed to name your best work. Neither are we, for a different reason — the portfolio here is owned ventures and concept projects, disclosed as such, because we will not borrow a client’s name to look bigger. Both of us have had to build credibility out of things a reader can verify rather than things a client will vouch for. That discipline is the part of this practice that transfers to yours, and the three checks above are how you test whether we actually hold to it.
Before you inquire
Useful answers, up front.
Do you have a law or accounting firm in the portfolio?
Not yet, and we will not imply otherwise. What transfers is the discipline this whole firm is built on: every claim carries a source, and nothing is published that cannot be checked. That is the same standard a regulated practice has to meet.
Can you write about our practice areas?
We draft, and a partner approves every substantive statement before it publishes. Nothing describing the law, a filing position or an outcome goes live on our word.
Will you promise us more clients?
No. We do not make lead, ranking or revenue promises in any sector, and we would be especially wrong to make them here.
Recognize the problem?