Education + tutoring

Make the method legible before the enquiry.

Education businesses are chosen by someone anxious on behalf of someone else. A parent comparing three tutors is not evaluating pedagogy; they are looking for evidence that this one has a method and will tell them the truth. Most sites in the category offer neither.

A stated method beats a list of subjects, because the method is the thing a parent is actually buying.

When this is the right assignment

The business problem comes before the package.

01

The site is a subject list

Pages enumerate what is taught without explaining how it is taught, so nothing distinguishes one practice from the next.

02

Results are implied, not evidenced

Grade-improvement language appears without a source, which sophisticated parents discount and cautious ones distrust.

03

Getting started is unclear

There is no visible first step—no assessment, no consultation, no explanation of what the first session actually involves.

What the system should solve

Specific to the buyer and the business.

  1. 01A named, explained method
  2. 02An honest first step such as an assessment
  3. 03Claims limited to what can be evidenced
  4. 04Pricing or planning guidance stated plainly
  5. 05Search-ready subject and location pages
  6. 06A tone that speaks to the parent and respects the student

Concept project

A business that does not exist.

There is no client engagement in this sector yet. What follows is a concept project, built and published to demonstrate the approach, and labelled as a concept on every page of the site itself.

EducationThe Alabama Math Clinic

A Swiss medical journal crossed with a mathematics textbook. Assessment before teaching, and the clinic metaphor taken literally.

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Before you inquire

Useful answers, up front.

Is the math clinic a real business?

No. It is a concept project, labelled as one throughout, with a non-working number in the reserved 555 range. It demonstrates the approach without representing a trading practice.

Can you make outcome claims about grades?

Only where there is evidence to cite, and then the claim carries its source. Unsourced improvement figures are the norm in this category and we do not publish them.

Does this work for a single tutor?

Yes, and the smaller the practice the more a stated method matters, because there is no institutional name doing the reassuring.

Recognize the problem?

Show us what the business looks like now.

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